BATON ROUGE, La. (BRPROUD) — It’s breast cancer awareness month, and BRProud is partnering with the American Cancer Society (ACS) to raise money for families. The “Men Wear Pink” campaign helps cover costs for travel and lodging.

“Unfortunately, breast cancer is something near and dear to our hearts,” said Katelyn Cockerham, the ACS Senior Development Manager. “Not just in the Baton Rouge area, but everywhere.”

ACS stats show breast cancer is the top form of cancer in the United States. It takes the lives of more than 40,000 American women each year, and thousands more will be diagnosed.

“This is our mothers, our sisters, our friends,” Cockerham said.

Fox 44’s Andrew Epperson is the BRProud ambassador for this October campaign. Throughout the month, people in the community can donate toward a $2,500 goal. Cockerham said the money raised from all ambassadors will help families deal with costly obstacles.

“In the Capital region in the last year, ACS has given over 12,000 free rides to and from treatment,” Cockerham said. “There have been over 1,800 free nights of stay for cancer patients and their families.”

Cockerham said initiatives like Men Wear Pink can add to a growing list of survivors.

“Women love being championed in their fight against breast cancer,” Cockerham said.