BATON ROUGE, La. (BRPROUD) — Louisiana will be receiving money from the federal government to fund state tourism promotion.
The Louisiana Office of Tourism said in a Monday news release that it will receive $300,000 with a $603,000 match by the office. The funds will be used to increase the promotion of Louisiana tourism in Milan, Italy; Madrid, Spain; and Mumbai, India.
“International visitors are critical to the successful growth of the tourism industry in Louisiana,” said Lieutenant Governor Billy Nungesser. “This award will help us to expand our promotion of all the ways you can Feed Your Soul in our great state to new visitors across the globe.”
Funding specifically comes from the Market Development Cooperator Program.
“The U.S. Department of Commerce is pleased to support the Louisiana Office of Tourism’s export initiative,” said U.S. Secretary of Commerce Gina Raimondo. “Tourism is a critical sector of Louisiana’s economy, and attracting more visitors and increasing visitor spending has the potential to create new, good-paying jobs for Louisianans and bring in revenue for rural and underserved areas of the state.”