‘225 Gives’ online giving campaign benefitting area non-profits now underway for Giving Tuesday


BATON ROUGE, La (BRROUD) The Capital Area United Way and the Baton Rouge Area Foundation have launched the inaugural ‘225 Gives’ online giving campaign in honor of the National Day of Giving.

“We are thrilled to partner with BRAF to create 225 GIVES as a way to assist nonprofits in the Capital area during this challenging time,” said George Bell, President and CEO of Capital Area United Way. “The effects of the COVID-19 pandemic continue to be felt around our area, and with nonprofits dipping into reserves to stay afloat to meet increased demands, 225 GIVES’ mission is help the nonprofit community recover and pursue their respective missions.”

The online giving campaign launched at 12:01 a.m. Tuesday and will continue until midnight Wednesday with a goal of raising $4.225 million; dollars that will stay in the capital city through more than 200 non-profit organizations in categories such as: animals; arts and culture; community improvement; education; environment; health; human services; religious; social advocacy; and youth development. 

“The pandemic has shown us that people of our region are more generous when trouble is all around,” said John G. Davies, CEO and president of the Foundation. “225 Gives is the most opportune time to donate, as gifts will let nonprofits share in an incentive pool of $500,000.”

To learn more about 225 Gives or to see a list of participating organizations, click here.

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