Gotcha bike share program offers a different way to see the Capital City

Mike Thompson

A new mode of transportation is now available to Capital City residents.

Monday is the day that the Gotcha bike share program takes flight.

Mike Thompson

The official launch of the Gotcha bike share program is taking place on Thursday, July 11.

Everyone is welcome to join Mayor-President Sharon Weston Broome at Live Oak Plaza at North Boulevard Town Square starting at 2 p.m.

If you are interested in attending this event, you can RSVP at Gotcha’s Facebook page here

Ridegotcha said, “the system includes 500 electric pedal-assist bikes across 50 mobility hubs throughout the city, Louisiana State University (LSU), and Southern University (SU).”

Gotcha is working on this venture with the East Baton Rouge City-Parish and Blue Cross and Blue Shield of Louisiana

According to ridegotcha, “the system encompasses 50 convenient hub locations within the city and throughout both campuses.”

The Gotcha bike share program is easy to use, all you need is the Gotcha app.

The Gotcha app can be found in either the Apple App Store or Google Play Store.

“Enhancing mobility and transportation options for our residents and visitors adds tremendous value to Baton Rouge, and is a hallmark of a smart city,” said Mayor-President Sharon Weston Broome. “Reducing traffic congestion, shortening trip times, and attracting tourism are just a few of the benefits that bike share will bring to our community. I am so grateful to all of the partners who supported this effort to bring bike share to our city and parish, and we are proud to partner with Gotcha to provide this benefit to our citizens and visitors.”

It took a group effort to make the bike share program a reality and these groups sponsored and or partnered in this endeavor:

  • Presenting Sponsor: Blue Cross and Blue Shield of Louisiana
  • Docking Sponsor: Baton Rouge General
  • East Baton Rouge City-Parish
  • Department of Transportation and Development (DOTD)
  • Baton Rouge Area Foundation
  • Louisiana State University
  • Southern University
  • Recreation and Park Commission for the Parish of East Baton Rouge
  • Downtown Development District
  • The Charles Lamar Foundation

“Our mission is to improve the health and lives of Louisianans, and bike share systems are one way to do that,” said Michael Tipton, head of Community Relations for Blue Cross and Blue Shield of Louisiana and Blue Cross Foundation president. “We’re proud to be part of launching the second bike share system in Louisiana and giving Baton Rouge residents and visitors alike a healthy, green way to experience the capital city, whether they’re heading to work, getting around LSU’s and SU’s campuses, or just for fun.”

Potential riders have a multitude of ways to enjoy the Gotcha bike share program including:

  • Pay as you go: $2 to unlock, 10 cents per minute
  • Monthly Subscription: $9.99 a month 
  • One free hour of usage per day
  • $0.10 per minute after, no unlock fee
  • Annual Subscription: $79.99 per year
  • One free hour of usage per day
  • $0.10 per minute after, no unlock fee
  • Monthly Student Subscription: $6.99 a month for LSU and SU students
  • One free hour of usage per day
  • $0.10 per minute after, no unlock fee
  • Annual Student Subscription: $59.99 a year for LSU and SU students
  • One free hour of usage per day
  • $0.10 per minute after, no unlock fee
  • Reduced $5 per year subscription will be available for low-to-moderate income residents

“We look forward to a successful bike share system here in Baton Rouge,” said DOTD Secretary Shawn D. Wilson, Ph.D. “We would like to take this opportunity to remind drivers and bicyclists to follow the laws of the road, be respectful to fellow drivers and cyclists, and be attentive while operating any type of vehicle. In everything we do, safety is our number one concern, and it is encouraging to see the safety features this system is implementing.”

If you would like to learn more about Baton Rouge’s bike share system, visit ridegotcha.com/batonrouge.

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