Aunt Jemima no more! Pearl Milling Company is heading out to retailers


Pearl Milling Company

ST. JOSEPH, Mo. (BRPROUD) – In February of this year, Quaker Oats announced that their Aunt Jemima brand pancake mix and syrup would be changing names.

Almost four months later and the new brand is hitting store shelves across the United States.

You may already see Pearl Milling Company on store shelves in your neighborhood.

The process of getting the Pearl Milling Company packaging out to stores started on May 31.

Shoppers should be aware that you may still see Aunt Jemima brand pancake mix and syrup for a few months until the transition is complete.

Pearl Milling Company highlights some of the new packaging this way:

  • Maintains bold red color, food imagery, font styles and structures
  • Keeps “New Name, Same Great Taste as Aunt Jemima” on the new packaging to help transition people over to the new brand

Aside from the brand name change, Pearl Milling Company started the P.E.A.R.L. Pledge in May.

P.E.A.R.L. Pledge stands for Prosperity, Empowerment, Access, Representation and Leadership.

According to the Pearl Milling Company, the P.E.A.R.L. Pledge “is a multi-year program focused on championing the success of Black women and girls across the country.”

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