Build-A-Bear Workshop Inc. has announced the return of its popular Pay Your Age event, but limits have been put in place.
Build-A-Bear Workshop stores across the United States were forced to turn away customers after a massive response to last year’s event.
Pay Your Age will be a ticketed event this year. Shoppers must be a Bonus Club member and complete a new birthday profile on Build-A-Bear’s website.
They will then be prompted to enter to win a sweepstakes for a chance to win one of about 200,000 tickets.
The deadline to enter the sweepstakes is midnight Sunday, June 16.
People who receive a ticket will be able to visit a Build-A-Bear Workshop during one of two redemption periods in the week of June 24 through June 28 and get one stuffed toy per child present.
There is a limit of two bears per ticket.
For children up to 23 months old, the cost per bear will be $1.
Everyone else pays their age in dollars with a max of $29. Certain items are excluded.