Chipotle taking ‘Boorito’ costume contest digital amid pandemic

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(WFLA/NBC)

(WFLA/NBC) – Chipotle Mexican Grill is taking its annual Halloween celebration completely digital this year.

The 20th annual “Boorito” celebration will be virtual because of the coronavirus pandemic.

“Boorito” is a burrito-themed costume contest that has, until this year, taken place at its restaurants on Halloween.

Instead, Chipotle will drop half a million buy-one-get-one entrée deals on TikTok, Twitter and Instagram from Oct. 29 through Oct. 31.

The BOGOS will only be redeemable on the Chipotle app or website on Halloween day.

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