BATON ROUGE, La. (BRPROUD) – Mother’s Day is fast approaching and Gerber is searching again for a baby.
In 2020, Gerber chose Magnolia to be their Spokesbaby.
Things are going to be a little different this year, according to Gerber.
The baby that is chosen in 2021 will not only be the “next Spokesbaby but also the brand’s first-ever Chief Growing Officer (CGO).”
So what is a Chief Growing Officer?
Gerber describes the CGO this way, a baby who “will take on an honorary role on Gerber’s Executive Committee, don C-suite title and be the youngest exec in the brand’s history!”
Oh yes, there are requirements to be the first Chief Growing Officer:
- Infectious giggle
- Ability to warm hearts
- Passion for being the center of attention
- Between the ages of 0 and 48 months
- Demonstrate a shining personality and expressiveness
A more detailed description of the “job” can be found below:
If you are interested in submitting your baby to be the next CGO and Spokesbaby, the application can be found here.
Entries are going to be accepted until 11:59 p.m. ET on Monday, May 10.