BATON ROUGE, La. (BRPROUD) ––– The competition is steaming up at Social Coffee Thursday evening as they host their first Downtown Throwdown Latte Art competition.

Social Coffee owner Dillan Ferrel says, “we call it in the coffee industry, a latte art throwdown. It’s a bracket-like March Madness-type style, where each competitor pours their best latte art.” They then present their cups to three judges, who will score their artful pours, symmetry in the cup, and ability to hand off the beverage without spilling. The winner gets a $100 cash prize.

Ferrel explains this isn’t only a Baton Rouge event. Baristas are also coming from Youngsville, Lafayette, and even New Orleans. He adds you don’t need to have prior experience to enter, “we just opened it up to the community for people to come and support the baristas and really just come and hang out at social coffee after hours.”

With more than thirty competitors, there is sure to be a variety of pours. Social Coffee owner Dillon Farrell says you don’t need any prior experience to compete, and there is some time ahead of the competition to learn the machine and practice. There may be some spots available. You can register here

The event also features giveaways and food from Chow Yum Phat. It starts at 6:30 p.m. at 521 N 3rd St Suite B. You can find more information on Social Coffee’s social media and website.