Forum 225 relaunches ‘We Are BR!’ campaign, portion of proceeds to benefit the greater BR Food Bank during coronavirus pandemic


Forum 225 is relaunching a two-decades-old campaign to increase community awareness, civic engagement, volunteerism and philanthropy as the greater Baton Rouge community and the world experiences the coronavirus pandemic.

“This isn’t the release that we intended, but this is also a time where community members and businesses need support more than ever,” said Jessica Trepagnier, Forum 225 immediate past president. “Forum 225 is privileged to have an opportunity, if even slightly, to help bring individuals together during these difficult times” she said,

The ‘We Are BR!’ campaign originally started 20 years ago by then Forum 35 members. The message is that Baton Rouge belongs to each of us, and each one of us plays a part in defining the quality of life in our community.

Forum 225 hopes the campaign will inspire residents to come together and support small business, restaurants, healthcare workers and each other in this time of need. The goal of the campaign is to bring together a sense of community even while we are apart.

Campaign t-shirts, mugs and other merchandise items can be purchased on the organization’s website. Through May 1, Forum 225 will donate 10% of proceeds on the sale of We Are BR! merchandise to the Greater Baton Rouge Food Bank. For more information or to make a purchase, visit

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