BATON ROUGE, La. (BRPROUD) — Former LSU star and Cincinnati Bengals quarterback Joe Burrow has launched a nonprofit foundation that helps Ohio and Louisiana families overcome food insecurity and child mental health issues.

“The reason Joe is where he is today in the NFL and has the platform and influence that he does, it really all started in 2018 in Louisiana,” said Jimmy Burrow, father.

Jimmy Burrow will serve as the vice president of the Burrow Foundation. He says starting this organization has been a dream for the family.

“One of our initial programs will be about 20 families in Cincinnati that we are going to pay their medical bills and we’re going to find those opportunities in Southeast Ohio and Baton Rouge,” said Jimmy.

During the Heisman Trophy acceptance speech, Joe Burrow spoke about Southeast Ohio’s poverty for only 31 seconds. That sparked a movement to fight hunger. Today, more than one million dollars has been raised to feed Athens County.

“I believe that everyone has a responsibility to do good,” said Joe Burrow. “This foundation allows me and my family to give back. So many of you made generous contributions to support food insecurity in Athens County, Ohio following my 2019 Heisman Trophy speech. We will build on our efforts to tackle food insecurity by also finding ways to offer up support in Greater Cincinnati, other parts of Ohio, Baton Rouge, and Louisiana. My mom, a lifetime educator, experiences firsthand the effect of mental health issues on children and their families. We want to make a difference here as well.”

“My wife continues to be a principal at an elementary school that’s kind of how where Joe’s awareness started. She would come home and still does with stories about food insecurity and the challenges children with mental health have,” said Jimmy.

According to Jimmy, the foundation raised more than 12 thousand dollars in just a few hours within the launch.

Cincinnati, Athens, and Baton Rouge community leaders will serve on the Joe Burrow Foundation Board of Directors and Advisory Board.

Those interested in donating can visit here.