EVANSVILLE, Ind. (WEHT, WTVW/CNN Newsource) – Lay’s potato chips are getting a makeover.
The company has unveiled the first redesign of its potato chips bag in 12-years.
Lay’s logo is different, with a smaller “l” and a cursive “y.”
But the biggest difference is the picture of the chips themselves.
They’re shown from a top-down angle, which is a homage to the rise of food photographers on social media.
The company says its goal was to stay relevant in the era of social media and content regeneration.