Baton Rouge makeup artist gets creative after losing $30,000 during pandemic

Local News

BATON ROUGE, La. (BRPROUD) — When the Louisiana beauty industry was shutdown, Baton Rouge makeup artist, Jessica Haynes found herself losing $30,000 in revenue.

Despite losing clients due to cancelled events, Haynes decided to continue her business by doing makeup virtually.

“I thought about it and I said, well if you can’t do makeup, what is it you can do with this gift? So I decided to offer makeup classes to teach others how to do makeup,” Haynes said.

Haynes’ virtual classes teach her students how to apply makeup, create looks, fill in eyebrows and more.

The makeup artist says she will come out of the pandemic with more creativity than she thought possible.

“Now I am able to reach people in the way that brings them confidence,” she said. “This pandemic has taught me to dig a little deeper. My course has provided an opportunity for those to discover who they are.”

Following COVID-19 mitigation, Haynes is able to work in her salon again. She requires temperature checks, face mask and ensures sanitation.

Haynes encourages local business to follow her lead.

“Even if your business is being impacted, even with coronavirus being outside, keep going,” she said. “Don’t lose sight of where it is you want to go and don’t lose sight of who you are.”

More information on MakeupByJess is available here.

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