BATON ROUGE, La. (BRPROUD) — Local businesses and Louisiana State University are getting prepared for one of Baton Rouge’s biggest nights in history.

Local fans say if he plays Callin’ Baton Rouge for more than two hours, they’d be okay with it.

President and CEO of Visit Baton Rouge Paul Arrigo has been watching crowds fly and drive into the city.

“I’ve seen on that some hotel rates, the average was 500 dollars a night for this weekend,” said Arrigo.

Arrigo has been in the hospitality industry for over 20 years, he says that this Saturday night will be huge for local tourism.

“This one of the biggest single night or two nights for visitation that I’m predicting for Baton Rouge,” said Arrigo.

Places, like Walk On’s Sports Bistreaux off of Burbank Drive, are bringing in loads of kegs, tents, tables, and much more.

“We had several pallets of beer come in the other day, it was hard finding spots for it all but we managed,” said General Manager Dustin Loveless.

Loveless and the Walk On’s team are all hands on deck this weekend. Loveless says some of the workers are still suffering due to the pandemic, but the crowd this weekend is really going to help with funds for the workers.

LSU Athletic’s Chief Brand Officer Cody Worsham says this is going to be one of the biggest nights at the university. Worsham says LSU has limited infrastructure for the track meet, baseball, and concert happening all on the same day.

Traffic and parking are going to be a major concern this weekend.

For those that are concerned about parking Worsham says free parking is available and suggests parking further away from the stadium will help drivers get out of the area easier.

Another way LSU is preparing for the big day is through cell phone service access. The university has Verizon mobile satellites to get the best service possible for the big day. Getting any cell phone service is tough with having a big crowd but LSU is trying to prepare for it.

In case of emergency, text LSU <SPACE> Issue and Location to 69050. Unfortunately, sometimes at concerts, there could be issues, such as driving under the influence or medical emergencies.

“There will be a heavy police present all day, and the point of that is to make sure that the day is as fun but also as safe as possible,” said Worsham.

To learn more about what you need to know before the concert, click here.