BATON ROUGE, La. (BRPROUD) — Upgrade your Southern University tailgating outfit for the new season of Jaguar football.

The Jaguar football season is already underway, but it’s not too late to look for the perfect outfit for the next home game or start planning ahead for homecoming.

Show off your school pride by adding a few new pieces to your wardrobe. Whether you’re looking for a simple T-shirt or searching for a whole set to wear, there are all styles of shirts, dresses and accessories fans can buy in stores or online. Some shops are offering sales as the football season begins.

Here’s where to buy new Southern University merchandise.

This is Southern University’s official online merchandise store. There’s a monthlong 20% off deal for September. Football fans can find shirts, hoodies, tailgate supplies and more.

Anthony Lawrence Collection

Shop local at this Bluebonnet Boulevard store that sells classic and retro styles. The owner said he started designing clothes in 2006.

Soho Social House

This online shop has simple yet stylish graphic tees for Jaguar football fans. Explore the site to find shorts or pants to match.


Get new gear at Fanatics’ website. This online sportswear shop sells t-shirts, jackets, blankets, drinkware, home décor and accessories showing off Southern’s school colors and logos.

Dick’s Sporting Goods

This store has simplistic T-shirt and hoodie styles with SU’s logo on white, gray, blue and gold. The Baton Rouge location is near the Mall Of Louisiana at 9300 Mall Of Louisiana Blvd.

Frock Candy

Women searching for the perfect gameday outfit for Southern’s next home game can piece one together at Frock Candy. Fans can find simple dresses or sparkly tops and bottoms and cute accessories.