Coca-Cola to sponsor annual Bayou Classic halftime show

Local News

NEW ORLEANS (BRPROUD) — The Coca-Cola Company and Coca-Cola Bottling Company United, Inc. (UNITED) will be sponsoring the 48th Annual Bayou Classic Halftime Show.

“We are very excited to have The Coca-Cola Company and Coca-Cola UNITED on board as a presenting sponsor of the Bayou Classic Halftime Show,” said Dottie Belletto, President and CEO of NOCCI (New Orleans Convention Company, Inc.), the event management firm for the 48th Annual Bayou Classic. “Thanks in large part to their continued support, we are confident that both our families and fans will continue to have a halftime experience they will never forget.”

Coca-Cola, deemed the “official soft drink of the Bayou Classic,” views the partnership as an opportunity to support Historically Black Colleges and Universities (HBCUs).

“The Coca-Cola Company and Coca-Cola UNITED are proud to support the rich tradition between Southern University and Grambling State University,” said Morio Lee, Director of Multicultural Marketing and Community Affairs for Coca-Cola UNITED’s West Region.  “We are also honored for the continued opportunity to connect with Historically Black Colleges and Universities that play such a vital role in the communities we serve.”

The partnership between Coca-Cola and the Bayou Classic has lasted for over a decade in a multi-year agreement between the brand and school foundations, according to a news release.

“Southern University and the SU System Foundation are excited and grateful for The Coca-Cola Company and Coca-Cola UNITED’s continuing sponsorship of our renowned Bayou Classic and Historically Black Colleges and Universities,” said Ray L. Belton, President-Chancellor, Southern University System “This partnership expansion further indicates Coca-Cola’s commitment to showcasing HBCU talent and to providing resources to enhance the academic and athletic programs of Southern and Grambling.”

“Coca-Cola continues to be a valued partner in the fan and game day experience and the halftime show is an important part of that,” said Grambling State University President Rick Gallot. “As we look forward to returning to New Orleans by attending this much-anticipated event, we are grateful to Coca-Cola for their support of the Bayou Classic Halftime show.

Southern University and Grambling State University fans can look forward to the show taking place on Saturday, Nov. 27 at the Caesars Superdome in New Orleans.

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