BATON ROUGE, La. (BRPROUD) — Community members are invited to a College Drive litter clean-up initiative taking place later this month.

The Baton Rouge Area Chamber (BRAC) said 10 businesses on College Drive have committed to the initiative, which takes place on Saturday, Aug. 20.

“College Drive is one of the most highly visible, highly travelled, and highly littered corridors in our region,” said Klein Kirby, BRAC Quality of Place Council chairman and A. Wilbert’s Sons CEO. “Engaging businesses in a corridor to rally pride in their space is just the first step. To tackle a quality of place issue as big as litter, it takes the commitment and coordinated effort of the community and leaders to create transformative change.” 

BRAC partnered with nonprofit Clean Pelican for the initiative in hopes of creating a standard operating procedure for other corridors in the Baton Rouge area.

“Clean Pelican envisions a clean and beautiful Baton Rouge free of litter, making our city a welcoming place for businesses and families to stay, work, and play,” said Johanna Landreneau, founder and interim executive director of Clean Pelican. “Our business sponsored litter clean ups and educational outreach provides a platform to shift our city from a litter culture to a clean culture.” 

On Aug. 20, businesses and volunteers will meet at Coffee Call for the 9 a.m. to 11 a.m. clean-up. To register, click here.