NEW ORLEANS, La (BRPROUD) – Blue Bikes has hidden king cake babies on one-fifth of all its bikes, whoever finds one gets a free membership for a year.

Blue Bikes is an affordable bike-share program in New Orleans. Blue Bikes offers reduced fares for New Orleans residents who use Louisiana Purchase or Medicaid.

From now until March 4,  riders who find the baby on a bike and post photos on social media will be entered to win a one-year Blue Bikes membership. To enter the contest, find a baby, post a photo on social media, tag Blue Bikes NOLA (@BlueBikesNOLA), and use #SearchingForBabyBlue.

“I am excited that we relaunched Blue Bikes in 2021 and that New Orleanians and guests to our city can use bike-share to get around during Carnival season,” said Geoff Coats, chief operating officer of Blue Krewe, the local nonprofit that manages Blue Bikes. 

Blue Krewe will select winners for other prizes such as helmets, t-shirts, and other items along with the membership.

“Blue Bikes are a fun, healthy, and affordable way to get to get to work, your family’s gatherings, and parades without the hassles of fighting traffic or finding parking. With this social contest, we’re looking forward to riders showing us how they are pedaling to the parades and letting the good times roll,” Coates said.