BATON ROUGE, La (BRPROUD) — The Baton Rouge Area Chamber (BRAC) released its monthly economic indicator that examines and analyzes the state of the regional economy.

“One of the most interesting data points this month is the incredible impact a single-night concert had on an industry that was hard-hit during the pandemic. 2022 has already seen hotel occupancy and revenue numbers that eclipse pre-pandemic years, but the nearly $1.6 million in revenue earned on April 30 – the night of the Garth Brooks concert at Tiger Stadium – appears to be a single-day record,” said Andrew Fitzgerald, senior vice president of business intelligence for BRAC. “The increased consumer activity surrounding the concert was undoubtedly helpful for other industries as well – such as restaurants, bars, retail, and other industries filled with small businesses. More events such as this, which draw in spending from outside of the parish and region, would be a boon for Baton Rouge.” 

Here are some key findings:

  • The Baton Rouge metro hit record-high employment in March
  • Garth Brooks brought in the highest single-day revenue and second-highest weekend total revenues for EBR hotels
  • Two years after the start of the pandemic, the Capital Region remains within 2 percent of a full jobs recovery
  • The construction industry added 1,200 jobs, totaling 3,600 new jobs in the last two months
  • Retail and recreation travel within the Capital Region is nearly 8 percent high than it was pre-pandemic
  • Small businesses play an important role in the region’s economy with nearly 7 out of 10 establishments employing fewer than 10 workers

BRAC’s Economic Indicator dashboard looks at a number of data points to illustrate the economy’s current state. With data from a number of regional stakeholders, the dashboard is the most real-time analysis of the Baton Rouge metro economy available.