LONDON (BRPROUD) – The Louisiana Office of Tourism (LOT) has been named by a British travel magazine as one of the world’s best campaigns responses to the pandemic.
“Wanderlust” awarded Louisiana Lieutenant Governor Billy Nungesser and the “Louisiana Sunshine Plan” a bronze award at the 2021 Wanderlust Travel Awards ceremony on Tuesday. The sunshine plan was created to lead the state’s tourism industry on a recovery path following the impact of the COVID-19 pandemic.
“This is a great acknowledgment of the hard work and foresight our team put into crafting the Louisiana Sunshine Plan which serves our road map to recovery,” Nungesser said. “When tourism stops, everyone hurts. And that is exactly what happened during the pandemic.”
New Orleans was recognized by “Wanderlust” readers as one of the most desirable cities. Louisiana was also honored with a bronze award for Most Desirable Region for Long Haul UK travelers for between Louisiana, Alabama, Kentucky, Mississippi, and Tennessee.
Assistant Secretary of Tourism Doug Bourgeois accepted the award in London.
“It is a great honor to be recognized for our continuing work to keep Louisiana top of mind to our international travelers,” Bourgeois said. “Especially in the UK market that is the second leading market to bring international visitors to our state.”
“Louisiana’s leadership and tourism partners worked tirelessly to deliver eight consecutive years of record-breaking growth. COVID-19 crippled our industry in 2020,” Nungesser said. “It will take all of us pulling together once again with additional support and resources shoring up our efforts to restore Louisiana tourism to those heights. And that’s exactly what we will do.”