Macy’s launches “Buy a coat and we’ll donate one” campaign

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In this Sunday, Aug. 11, 2019, photo a woman holds a Macy’s card in New Orleans. Macy’s is lowering its annual earnings guidance after the department store struggled with a big earnings miss during the second quarter as it was forced to slash prices on unsold merchandise. The department store said Wednesday, Aug. 14, that a combination of factors including a fashion miss, slow sell-through of warm weather clothing on top of a worsening climate for tourism led to rising inventory levels. (AP Photo/Jenny Kane)

Buy a coat at Macy’s stores or on macys.com from October 9 to 14, and Macy’s, in partnership with Clothes4Souls, will donate a new coat to someone in need

Macy’s is proud to announce the seventh annual “Buy a Coat and We’ll Donate One” campaign in partnership with non-profit Clothes4Souls. From Wednesday, Oct. 9 to Monday, Oct. 14, Macy’s invites its customers to help those in need by purchasing a coat in the men’s, women’s, junior’s and children’s outerwear departments in-store and on macys.com.

For every coat purchased, Macy’s will donate a brand new coat, up to 35,000 with an average retail value of $40-$100 each, to Clothes4Souls to provide warmth, hope and dignity to those in need this winter. Since 2013, Macy’s has donated $9.4 million in coats, helping more than 235,000 people.

This year, Macy’s and Clothes4Souls will distribute coats in 25 communities near Macy’s stores and corporate office locations. Additionally, employee volunteers from Macy’s Partners in Time program will assist with sharing the warmth and distributing coats in their local areas all around the country.

“We’re proud that our customers love to give back as much as we do at Macy’s” said Sam Harrison Di Scipio, Macy’s senior director of corporate communications, giving and volunteerism.  “Through our long standing partnership with Clothes4Souls, we’ve been able to share the warmth with those in need for more than seven years. We’re grateful for the support of our customers, colleagues and vendors that have stood behind this important cause with us.”

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