McDonald’s will be giving away free fries every Friday for the rest of the year, according to CNN.
However, there is a catch. Your fries are only free once per day if you spend $1 on the restaurant’s app.
CNN sources reveal McDonald’s began focusing most of their marketing attention on their app in an effort to boost sales and appeal to younger crowds.
Apparently, when customers place their orders digitally, the hamburger titan saves on labor because the order goes directly to the kitchen.
There is no longer a need for a take out cashier or drive-thru window associate.
The free fry offer is not the first deal the company has tied to its app. There’s a similar enticement on sodas, offering a complimentary one if you spend a dollar on Tuesdays or Thursdays.
Business Insider predicts that by 2020, ordering food ahead via a mobile device will account for more than 10% of all sales at what it terms “quick-service restaurants.”