BATON ROUGE, La. (BRPROUD) – Walmart is now selling hearing aids over the counter.

Over-the-counter (OTC) hearing aids will be offered to customers 18 years and older with mild-to-moderate hearing loss without a medical exam or fitting adjustment needed by an audiologist. Options including top brands that have Bluetooth and self-tuning app capabilities and discreet, sleek designs are now available.

Walmart will offer a variety of OTC hearing aids that range from $199 to $999 per pair, according to an official press release. Customers can go online to find the right device for them.   

The U.S. Food and Drug Administration (FDA) finalized a rule in August that helped lower the cost of hearing aids and made them more accessible. The FDA says that almost 30 million Americans could benefit from hearing aid use.

OTC hearing aids will be available in-store at Walmart Vision Centers by mid-November, including in Baton Rouge.