BATON ROUGE, La. (BRPROUD) – Todd Graves and Shaq join forces to help revitalize business at Poor Boy Lloyd’s located in downtown Baton Rouge.
The project is featured on discovery+ in a series called Restaurant Recovery. The Raising Cane’s CEO applies his knowledge and passion for the restaurant industry to help struggling restaurants thrive once again. Graves and his team invest more than $100,000 per restaurant, providing building renovations, financial support, and more.
This week’s episode helps Poor Boy Lloyd’s, a po-boy and seafood restaurant, revive their business after foot traffic decreased when local events, festivals and traveling stopped due to COVID-19 restrictions.
“The pandemic has been devastating to the restaurant industry as a whole, but thankfully, due to our drive-thrus at Raising Cane’s, we were fortunate to maintain our business, so I wanted to pay it forward, ” said Graves.
Fred Taylor bought Poor Boy Lloyd’s back in 1986 and it is now considered the longest-running restaurant in downtown. Taylor purchased it with 20 years worth of savings from working on oil rigs.
“We have so many great family-owned restaurants here in Baton Rouge, so it was important to me to include a restaurant here in my hometown. Knowing firsthand how quiet downtown was in the height of the pandemic, I wanted to help the Taylors.” Graves added.
Improvements to Poor Boy Lloyds included dining area renovations, adding TVs and a speaker system, adding plexiglass to improve COVID-19 safety measures, updating branding, launching advertising campaigns and reducing their overall debt.
Local artist Marc Fresh was also hired to spruce up the restaurant with an “Instagram-able” mural to attract attention from the street and on social media.
“We want to thank Todd Graves and his family for all they have done for us,” shared Taylor. “It has been a challenge downtown with 80% of the workers working from home. Also want to thank Shaq and LSU for their support. We are so very grateful and thankful during these critical times that are hard to deal with.”
“Baton Rouge has a special place in my heart, so when my friend Todd asked me to help out a local restaurant there, I was ready to help,” said Shaquille O’Neal. “Like so many small businesses, Poor Boy Lloyd’s has been hit hard by the pandemic and we all need to do our part to support them.”
Poor Boy Lloyd’s episode of Restaurant Recovery is now available to stream on discovery+ and airs on Tuesday, June 15 at 7 p.m. CT on Cooking Channel.