NEW ORLEANS, La. (WDSU) — A New Orleans man lost his ownership of a PJ’s Coffee franchise location in the French Quarter following a comment he made on social media regarding Los Angeles Lakers star LeBron James, the coffee chain said in a statement.
PJ’s Coffee said Stephen Bruno Jr. was removed as a franchise owner of the Chartres Street location after they say he made a vulgar comment on a Facebook post by James.
James wrote, “Protect our young Black women and men.”
Screenshots circulating social media show Bruno commenting under the post by James referencing male genitalia.
PJ’s Coffee issued the following statement regarding the move to remove him as a franchise owner:
“PJ’s Coffee does not tolerate hatred or disrespect of any kind. The words used by Stephen Bruno Jr. were inappropriate and uncalled for. Our PJ’s Coffee brand and our locations take pride in supporting the diverse communities in which we serve. Stephen Bruno Jr. has been removed as a franchisee from the locally owned and operated franchise location, to read more about how PJ’s Coffee is standing together, please visit our website here.“
WDSU reached out to Bruno Jr. for comment but had not received a response at the time of publication.