BATON ROUGE, LA (BRPROUD) – Hispanic Heritage Month runs from September 15 through October 15, and in this week’s Louisiana Women we talked with one Hispanic businesswoman about how her culture played a major role in starting her company.
lluvia Peveto is the owner of Image Architect Media, a local marketing company.
“It’s like a one-woman show basically, very Broadway like,” Peveto laughed.
After a big career change and an even bigger move from Texas to Baton Rouge, she took another leap of faith starting her company just three years ago.
“I think life is fairly scary. I think you have to be willing to evolve as a person over the years. If you just stay on one track of your life you’re never going to fully find out what your capable of,” Peveto said.
The journey hasn’t always been easy, but her Hispanic roots and family lessons keep her going.
“My father was an immigrant so his story, you know, struggling with Spanish and trying to adapt to a new country and a new culture. I think all of that heavily influenced me. So if I ever felt like quitting, I think oh my gosh, if my dad didn’t quit, then I definitely don’t have an excuse because I’ve been given all the tools to succeed,” Peveto said.
That drive to succeed carries new meaning in her career, remembering where she came from coupled who she hopes to represent.
“I’m Hispanic, I’m a woman and I’m also bi-sexual. So for me it’s a really big deal to represent the LGBTQ community, and to be Hispanic and to also be in business because you don’t really see that a whole lot,” said Peveto. “Honor is a big thing in the Mexican community and to me, I want to uphold those virtues and characteristics.”
Now, Peveto is using her influence as a business leader to make her community proud and inspire others.
“The culture is very beautiful, very warm. It’s not just the tacos that are amazing. There a definitely some other positive aspects of it. The more representation we get, the more we could really make sure that kids today know that that’s possible and even more is possible,” said Peveto.
If you’d like to learn more about Peveto and her work you can visit her website.
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