Students in an LSU marketing class obtained 8,429 pounds of food for more than 7,000 meals, which was donated to the Greater Baton Rouge Food Bank.
Professor Courtney Szocs tasked her students in Marketing 3411: Consumer Analysis and Behavior with developing campaigns to collect food for the food bank. The class was divided into groups of five or six students who worked on their campaigns, according to Elizabeth Eaton of LSU’s E.J. Ourso College of Business.
Groups picked target markets to solicit nonperishable food donations from, and the students created profiles of those markets. They also developed two campaigns to solicit the donations before executing the stronger of the two plans, Eaton wrote.
One group outpaced the others, collecting a total of 3,248 items. Members of that group were Gabriel Clark, Hope Hoffman, Hannah King, Paige Landry and Sara Louque.