Mayor Broome announces partnership with Dollar General to increase nutritious food access


Sand bags lay in front of the main doors of a Dollar General in Plaquemines Parish, Louisiana on July 12, 2019 in preparation for Tropical Storm Barry. – Tropical Storm Barry gathered strength as it chugged toward water-logged New Orleans, which girded for heavy rains, storm surge and flooding that pose a threat reminiscent of 2005’s deadly Hurricane Katrina. The weather system, which has already caused major flooding in the low-lying city, is expected to reach hurricane strength Friday or early Saturday when it nears Louisiana’s coast, according to the National Hurricane Center (NHC). (Photo by Seth HERALD / AFP) (Photo credit should read SETH HERALD/AFP via Getty Images)

BATON ROUGE, LA (BRProud) – Mayor-President Sharon Weston Broome recently announced a partnership with Dollar General to increase access to affordable fresh fruits and vegetables at two Baton Rouge stores. The participating stores are located at 6315 Scenic Highway and 5455 Airline Highway in Baton Rouge.

“We are thrilled that Dollar General has partnered with my office to increase the product offerings of their stores on Scenic and Airline Highway to sell fresh produce,” said Mayor Broome. “This public-private partnership is part of my administration’s goal to address nutritional food access issues in our community. We look forward to continuing to work with Dollar General.”

According to the Mayor’s Office the move is a part of the Food Insecurity and its Sequelae on Health (F.I.S.H.) Program which offers participants the opportunity to monthly class with a licensed nutritionist and now offers a fresh food tour with a licensed nutritionist in Dollar General locations. The program is also a partnership with Our Lady of the Lake North

“Today’s announcement on additional produce options in Baton Rouge represents two years of constructive conversations with Mayor-President Broome, her entire staff and the Geaux Get Healthy Initiative. It also demonstrates the possibilities when cities and companies work together to find solutions for their communities,” said Jason Reiser, Dollar General’s executive vice president and chief merchandising officer. “This year, Dollar General plans to add our produce assortment to approximately 400 stores across the country, and we’re excited to have two of these locations in Baton Rouge. We appreciate the collaborative spirit from Mayor-President Broome and Baton Rouge, and we look forward to continuing our longstanding, positive relationship with the city.”

Mayor Broome’s Office notes the community F.I.S.H. Program includes a five-part cooking series where participants and their families will learn how to cook meals that are nutritious and affordable. The program is open to community members and member clinics.

“The produce set at Dollar General offers an assortment of fresh fruit and vegetables, including lettuce, tomatoes, onions, apples, strawberries, potatoes, sweet potatoes, lemons, limes, salad mixes and more,” the Mayor’s Office said in a recent release. “Dollar General’s produce offering provides the top 20 items typically sold in traditional grocery stores and covers approximately 80% of the overall categories grocers carry. The store will also continue to carry components of a healthy diet including dairy products, bread, eggs, proteins, grains and frozen fruits and vegetables.”

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