McDonald’s looking to use A.I. to boost sales

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CHARLOTTE, NORTH CAROLINA – FEBRUARY 17: A general view to celebrate McDonald’s All American Games with B/R x NC during Pro Basketball’s Biggest Weekend at The Underground on February 17, 2019 in Charlotte, North Carolina. (Photo by Paras Griffin/Getty Images for McDonald’s)

McDonald’s may be hoping to use artificial intelligence, or A.I., to get you to spend more money at its restaurants.

The fast food giant announced Monday that it’s buying a tech start-up called Dynamic Yield.

It’s an Israeli company that uses A.I. to craft personalized experiences for customers.

McDonald’s said it could use the tech to tailor the menu board at drive-thru outlets or recommend items based on a customer’s initial order.

The Wall Street Journal reported (https://on.wsj.com/2TABPbd) the acquisition was worth more than $300 million.

McDonald’s didn’t disclose the size of the deal or respond to a request for further information.

Dynamic Yield will remain a standalone business under McDonald’s ownership.

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