Skittles selling colorless candy for Pride Month

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(CNN) – You’ll still be able to “Taste the Rainbow,” but for the month of June, Skittles is dropping the rainbow. This is all in support of the LGBTQ+ community.

June is Pride Month and during that time, Skittles will sell these limited edition Pride packs, featuring a colorless design with colorless candies inside.

Kind of counter-intuitive for Pride Month, which is typically filled with rainbows, a symbol of gay pride.

Skittles says it’s replacing the rainbow with “much-needed conversations about the LGBTQ+ community and a visible stand of solidarity.”

The bags read “Only one rainbow matters during Pride.”

Skittles says the “Give the Rainbow” campaign will support GLAAD, giving the advocacy group $1 per pack purchased up to $100,000.

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