BATON ROUGE, La. (BRPROUD) – Statistics indicate that during 2020’s COVID-related lockdown, many Americans began drinking more.

A Forbes article stated that during 2020, “total beverage alcohol volume in the US was up +2.0%, the most significant increase since 2002.”

Some mental health experts say this wasn’t surprising.

One such physician, Dr. Jennifer Reid, alluded to this in a recent article she contributed to Psychology Today.

Why did we drink more in 2020?

Reid said, “As we have seen during the pandemic, alcohol is an often-utilized coping mechanism to help us manage… difficult emotions. The almost immediate sedative effects of a drink can bring relief from intense anxiety.”

But experts are quick to point out the dark side of relying on alcohol as a crutch. They warn that overdrinking can exacerbate the very issues a drinker is trying to avoid dealing with. In addition to this, heavy drinking can have a detrimental impact on physical health.

Reid addressed this, saying, “Like the strategy of avoidance, this (overdrinking) only works for a short time, followed by a return of possibly stronger worry. It can provide similar relief to help us fall asleep but tends to interfere with deep, restorative sleep, leaving us feeling groggy the next day.”

As this is the case, U.S. states set the goal of seeing average citizens consume no more than 2.1 gallons per year.

How much does the average Louisianan drink?

How does Louisiana fare in this regard?

Well, according to one source, the average Louisiana citizen drinks about 2.55 gallons of alcohol annually.

This statistic indicates that like many U.S. states, Louisiana has some work to do in regards to overdrinking.

In hopes of creating healthier habits when it comes to alcohol, some people are choosing to abstain from alcohol for brief periods of time or on certain days of the week.

Brands that support attempts to cut back

A recent article in Shondaland magazine highlighted the way several companies are supporting these attempts to curb overdrinking.

The article describes how brands such as Jøyus, Prima Pavé, and Badass Mom are launching a number of well-crafted yet alcohol-free wines that were created by adhering to traditional wine-making processes.

Six of the zero-proof beverages mentioned in the article are listed below.


Badass Mom Sparkling Rosé: A bubbly and fruity wine that Shondaland says goes well with a backyard barbecue. 

Badass Mom Sparkling White: This light wine smells of pear, peach, and white flowers. Shondaland suggests enjoying it with a light snack such as popcorn.

Jøyus Non-Alcoholic Sparkling Wine: A glass of this fruity blend of zinfandel, pinot grigio, French Colombard, and chenin blanc pairs is said to pair well with a seafood dinner.

Jøyus Non-Alcoholic Sparkling Rosé: Serving a savory hors d’oeuvre? This Rosé’s hint of ripe blackberries and strawberries is said to make for a great compliment to rich appetizers.   

Jukes 1 — The “White:” This full-flavored cordial tastes of citrus and fresh fruits. According to Shondaland, its “long, tart, zesty finish” pairs well with a salad.

Prima Pavé Blanc de Blancs: Sushi or oysters can be enjoyed with this non-alcoholic blend of pinot grigio, sauvignon blanc, and gewürztraminer.  


CLICK HERE to read the full article from Shondaland, which features eleven zero-proof wines and cordials.

For advice on how to drink less, CLICK HERE and view suggestions from the U.S. Centers for Disease Control and Prevention (CDC).