BATON ROUGE, La. — Starbucks is making changes to its popular rewards program in the new year, requiring more stars for items like free coffee, lattes, and sandwiches, according to Business Insider.
Customers enrolled in the coffee giant’s loyalty program earn “stars” (like points) when making purchases, and/or taking part in marketing promotions. Stars can then be redeemed for free coffee, food, and other benefits.
The update to the rewards system goes live on Feb. 13, according to Business Insider, which cites a leaked memo, stating “Insider viewed the memo from two different sources.”
Here’s a look at the changes:
- Free hot coffee, tea, or baked goods will require 100 stars (previously 50 stars). On a positive note, iced coffee and iced tea will also be available for 100 stars (down from their current 150 stars).
- Cold brews, lattes, handcrafted drinks, and hot breakfast items will require 200 stars (previously 150 stars).
- Sandwiches and salads will require 300 stars (previously 200). A new option to redeem stars at the 300 tier for packaged coffee will also be available.
Business Insider said they reached out to a Starbucks spokesperson, who declined to comment on the memo or the changes.