Survey shows M&M’s as most popular Halloween candy

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NEW YORK, NY (BRPROUD) – Online coupon company Retail-Me-Not conducted a study that shows M&M’s is the most popular Halloween candy in comparison to Reese’s peanut butter cups.

The survey also found that consumers preferred M&M’s over any other popular brands like Snickers, Hershey’s, or Skittles. Candy corn is the least popular candy.

RetailMeNot’s Halloween Data

  • 78% of Americans are planning to buy candy this year for Halloween
  • Three out of five Americans don’t plan to shop for a Halloween costume or decorations
  • People that are shopping are spending an average of $36.18 on costume and decorations

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