BATON ROUGE, La. (BRPROUD) – If you’ve recently purchased something from TikTok, you’re not alone.
Studies indicate that 49 percent of adults have purchased something they saw on TikTok, and that number is even bigger for younger consumers, according to Adweek.
The social platform began offering in-app shopping last year and is now expanding to “live shopping,” which allows creators and brands to sell goods directly through videos.
As this is the case, here are some tips to help you avoid falling for scams as you make purchases on TikTok.
President of BBB, Carmen Million, says that while it’s great to support local businesses, consumers should avoid impulsive purchases and shop smart.
“You need to make sure that you investigate the seller,” she advised.
We all know TikTok is fun and can even be addictive. But Million urges users to use caution. She says that before making purchases, you should look at the seller’s profile, website, reviews, and policies.
“(Make sure)That they have contact information, they have an address or phone number. You want to know where that company is located. Find out what the company’s refund and return policy is if you don’t like it, if it isn’t what I expect it to be, can I take it back, and can I get a refund?” she said.
Most importantly, always use a credit card – just in case.
“That way, if you don’t receive it or it was misleading, you have an out. You have the ability to dispute the item through your credit card company and you may not be held responsible for the full amount,” Million explained.
If you believe you’ve been victimized by a scammer, you can contact the BBB here and share your story.