The Gold Standard: Big Brown Cares delivering hope across the Capital City and beyond

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BATON ROUGE, La. (BRPROUD) – Baton Rouge UPS employee James “Big Brown” Joseph goes above and beyond what it means to give back through his organization, Big Brown Cares.

“I always want to help” Joseph said. “I want to be there to see the outcome of anything that’s going on in the community and that’s where it comes from. Without them I think I’d just be on the truck doing my normal thing” he said.

Now, he does the same thing; helping communities however he can, while mobilizing UPS employees from across the state.

“Our drivers drive around and see things you and I don’t see” Joseph said. “If you’re on a UPS truck, you’ll see things that you want to be a part of and take control or do something about.”

Whether it’s delivering air conditioning units through the annual ‘Beat the Heat’ campaign, or providing free swim lessons for kids, the limit does not exist. Big Brown Cares is helping generations of young scouts learn life and survival skills by helping finance summer camps.

Most recently as the coronavirus pandemic continues to change life as we know it, it’s the Big Brown Cares organization helping connect schools with masks and hand sanitizer to keep folks safe.

“With the organization being influential in all of these UPS centers, all of these guys are telling me I want to do this … or I want to do that” Joseph said. “So that makes me feel even better because now I know my influence into these centers” he said.

Delivering the community’s packages and needs; truly setting the gold standard.

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