Will the National Championship boost Baton Rouge revenue? Experts say possibly


BATON ROUGE, La. (LOCAL 33)(FOX 44) – A win for the LSU Tigers isn’t just a win for the team, it’s something that can benefit entire cities financially. This time, Baton Rouge might be on the receiving end, following the Tigers stealing the away the National Championship title.

Experts say that anytime there’s a big event in a big city, the people living there benefit from the money floating around the businesses and the food. But sometimes, smaller neighboring cities can reap the rewards as well. Visit Baton Rouge, Marketing and Technology Director, Karron Alford says some the crowds in New Orleans trickled into Baton Rouge this week.

“Just looking at the crowds in New Orleans for there was an impact,” Alford said. ” We saw it here locally in Baton Rouge. Our bars and restaurants were filled.”

This go-round, over 100,000 thousand people went to the Crescent City to either watch the game or hang around local bars and restaurants spending money. The Louisiana Office of Tourism predicts that they wracked in close to $150 to $175 million dollars in total revenue, some of that money covering Baton Rouge hotel stays.

But now, Baton Rouge has more of a chance to rake in money now and in the future because LSU was victorious. The smaller events here, like the National Championship parade, might draw in super fans looking to get a closer glimpse of the National Champions, bringing in more revenue specifically for Baton Rouge.

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