BATON ROUGE, La. (BRPROUD) — Two beverage industries giants, PepsiCo and Boston Beer, have announced a partnership to create an alcoholic Mountain Dew drink.
The beverage called Hard Mtn Dew will be produced by Boston Beer, the fourth largest brewery in the United States. PepsiCo will be tasked with selling, delivering and marketing the product.
Hard Mtn Dew will contain 5% alcohol by volume (ABV), which is on the low end for a malt beverage product. Beer typically contains 4-6% ABV while wine averages 5.5-16%.
Hard Mtn Dew is expected to make its way to shelves in early 2022.
PepsiCo’s biggest competitor and market leader, Coca-Cola, announced that it would create Topo Chico Hard Seltzer in October. The drink will be produced through a partnership with Molson Coors Beverage.