RosePops challenge eternity rose market with competitive pricing

Savvy Southerner

BATON ROUGE, La. (BR Proud) — RosePops is one of the newer-to-market companies offering preserved roses that can last up to one year. The company was founded in an effort to provide consumers with eternity roses that don’t “take an eternity to pay off,” according to the website.

What are eternity roses?

Traditional bouquets last a few days, up to a week at best, but RosePops arrangements can remain robust for one year or longer with no special care. Because of the longevity, eternal roses cost more than other floral arrangements up front, but when you do the math, they are actually more affordable in the long run.

Lots of online flower retailers outsource to local floral shops but RosePops website says they work directly with the growers in Ecuador. Most eternity rose providers wait until the roses arrive in the U.S. before they undergo a special treatment that allows them to last up to one year.

What about the cost?

One dozen roses cost about $45 from major online flower retailers, but they last (at most) a week. Imagine buying a bouquet once a week for six months straight — that’s more than $1,000.

One dozen eternity roses average a starting price above $200, but RosePops starts at $160. Considering they last up to one year, that averages to about $3.08 per week. You can also get an additional 15% off by providing your email address on the homepage. The code KEEPONPOPPING may also save you an additional $5.

RosePops offers single roses, as well as three, four, six and 12 or more. Single roses start at $42.

What options are available?

The website is easy to navigate and the add-ons are plentiful. The roses come in a variety of colors, as do the boxes which can also be personalized. Shoppers can opt to include a personal message and photo on the inside top of the box or add the recipient’s name to the outside of the box. RosePops also gives you the option of adding charms and recently launched scented sprays allowing you to refresh the aroma over time.

When do preserved roses make great gifts?

Eternity roses are growing in popularity and are seen as a luxury item by many, but receiving eternity roses is a memorable experience.

RosePops can be sent for special wedding anniversaries, graduation, birthdays, Valentine’s Day and whenever you want to let that someone special know you are thinking of them.

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